The 30-minute marketing funnel audit (checklist)

When leads dip, most teams try random tactics. Instead, run a quick audit that shows where the funnel is leaking.

Checklist:

• Tracking is firing (GA4 + events).
• Traffic is qualified (search intent / targeting).
• Landing page message matches the ad.
• Above-the-fold: clear value, proof, and CTA.
• Offer is specific (who, what, outcome, timeline).
• Forms are short and mobile-friendly.
• Follow-up is fast (under 5 minutes for high-intent leads).

Start at the top: if tracking is wrong, everything else becomes guesswork.